Publications
Publications
- January 1993 (Revised November 1993)
- HBS Case Collection
Warner-Lambert Ireland: Niconil
By: John A. Quelch and Susan Smith
Abstract
The marketing director of Warner-Lambert's Irish subsidiary is completing the marketing plan for the launch of Niconil, a transdermal skin patch to facilitate smoking cessation.
Keywords
Citation
Quelch, John A., and Susan Smith. "Warner-Lambert Ireland: Niconil." Harvard Business School Case 593-008, January 1993. (Revised November 1993.)