Background Note | HBS Case Collection | March 1992

Researching and Monitoring Consumer Markets

by Robert J. Dolan

Abstract

Describes the major research techniques for consumer goods new product development, i.e. pre-test markets and electronic purchase monitoring. Provides students with information on availability and utility of these services.

Keywords: Demand and Consumers; Product Marketing; Product Development; Research;

Citation:

Dolan, Robert J. "Researching and Monitoring Consumer Markets." Harvard Business School Background Note 592-088, March 1992.