Background Note | HBS Case Collection | March 1992 (Revised June 1992)

Strategic Industry Model: Emergent Technologies

by Robert J. Dolan

Abstract

Describes computer model and output from conjoint analysis and perceptual mapping for product line planning.

Keywords: Mathematical Methods; Product Marketing;

Citation:

Dolan, Robert J. "Strategic Industry Model: Emergent Technologies." Harvard Business School Background Note 592-086, March 1992. (Revised June 1992.)