Report | 2005

Marketing Organizations: Changing Structures and Roles

by Ajay K. Kohli and Rohit Deshpandé

Keywords: Marketing; Organizational Change and Adaptation;

Citation:

Kohli, Ajay K., and Rohit Deshpandé. "Marketing Organizations: Changing Structures and Roles." Marketing Science Institute Report, April 2005. (pages 77-84.)