Background Note | HBS Case Collection | August 1991

Industrial Market Research: Beta Test Site Management

by Robert J. Dolan

Abstract

Describes the role of BETA tests in the new product development process and presents guidelines for effective test program development.

Keywords: Product Development; Mathematical Methods; Marketing;

Citation:

Dolan, Robert J. "Industrial Market Research: Beta Test Site Management." Harvard Business School Background Note 592-010, August 1991.