Teaching Note | HBS Case Collection | March 1991

Procter & Gamble Co. (A), Teaching Note

by Frank V. Cespedes

Abstract

Teaching Note for (9-584-047).

Keywords: Advertising; Brands and Branding; Product Positioning; Product Launch; Consumer Products Industry;

Citation:

Cespedes, Frank V. "Procter & Gamble Co. (A), Teaching Note." Harvard Business School Teaching Note 591-107, March 1991.