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Teaching Note
| HBS Case Collection
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1995
(Revised from original version)
Pepsi-Cola Fountain Beverage Division: Marketing Organization, Teaching Note
by
Frank V. Cespedes
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Keywords: Marketing;
Organizational Structure;
Food and Beverage Industry;
Citation:
Cespedes, Frank V. "Pepsi-Cola Fountain Beverage Division: Marketing Organization, Teaching Note." Harvard Business School Teaching Note 591-100, April 1995. (Revised from original March 1991 version.)