Teaching Note | HBS Case Collection | March 1991 (Revised April 1995)

Pepsi-Cola Fountain Beverage Division: Marketing Organization, Teaching Note

by Frank V. Cespedes

Keywords: Marketing; Organizational Structure; Food and Beverage Industry;

Citation:

Cespedes, Frank V. "Pepsi-Cola Fountain Beverage Division: Marketing Organization, Teaching Note." Harvard Business School Teaching Note 591-100, March 1991. (Revised April 1995.)