Conference Presentation | Jun 2004 - 2004

The Effectiveness of Pre-Release Advertising for Motion Pictures

by Anita Elberse

Keywords: Marketing; Performance Effectiveness; Advertising; Motion Pictures and Video Industry;

Citation:

Elberse, Anita. "The Effectiveness of Pre-Release Advertising for Motion Pictures." Paper presented at the INFORMS Marketing Science Conference, Erasmus University, Rotterdam, June 2004.