Article | Journal of Marketing | January 1995

Long-Term Manufacturer-Supplier Relationships: Do They Pay Off for Supplier Firms?

by N. Narayandas and Manohar U. Kalwani

Keywords: Relationships; Business Ventures;

Citation:

Narayandas, N., and Manohar U. Kalwani. "Long-Term Manufacturer-Supplier Relationships: Do They Pay Off for Supplier Firms?" Journal of Marketing 59, no. 1 (January 1995): 1–16.