Case | HBS Case Collection | August 1990 (Revised December 1993)


by Walter J. Salmon


Describes the entry of this store and catalog retailer of classic women's clothing into the Japanese market place. Introduces such issues as cross-border management, multi-national retailing, and joint venturing.

Keywords: Joint Ventures; Cross-Cultural and Cross-Border Issues; Management; Market Entry and Exit; Apparel and Accessories Industry; Retail Industry; Japan;


Salmon, Walter J. "Talbots." Harvard Business School Case 591-006, August 1990. (Revised December 1993.)