Supplement | HBS Case Collection | June 1990

Perrier Relaunch

by Stephen A. Greyser and Norman Klein

Abstract

Supplements Perrier Recall: A Source of Trouble.

Keywords: Product Launch; Food and Beverage Industry;

Citation:

Greyser, Stephen A., and Norman Klein. "Perrier Relaunch." Harvard Business School Supplement 590-130, June 1990.