Supplement | HBS Case Collection | April 1990

Philip Morris Companies' ""Bill of Rights"" Sponsorship Program, Responses

by Stephen A. Greyser and Norman Klein

Abstract

Describes the reactions of public interest groups, members of the House of Representatives, and others. Further documents reactions to the choice of Philip Morris (PM) as a sponsor. Invites students to weigh the corporate pluses and minuses for PM, given these reactions.

Keywords: Marketing Channels; Behavior; Public Opinion; Segmentation;

Citation:

Greyser, Stephen A., and Norman Klein. Philip Morris Companies' ""Bill of Rights"" Sponsorship Program, Responses. Harvard Business School Supplement 590-109, April 1990.