Case | HBS Case Collection | April 1990

Clark Material Handling Group-Overseas: Brazilian Product Strategy (A&B) (Condensed)

by Robert J. Dolan

Abstract

Assumes some knowledge of conjoint analysis. Permits analysis of basic results and dynamic market simulations in one class session.

Keywords: Mathematical Methods; Marketing;

Citation:

Dolan, Robert J. "Clark Material Handling Group-Overseas: Brazilian Product Strategy (A&B) (Condensed)." Harvard Business School Case 590-081, April 1990.