| HBS Case Collection
(Revised from original version)
Describes concept testing products. Presents guidelines for effective design, execution, and interpretation of test procedures. Discusses limitations of these techniques and sets out the situations for which they are appropriate.
Forecasting and Prediction;
Dolan, Robert J. "Concept Testing." Harvard Business School Background Note 590-063, March 1992. (Revised from original November 1989 version.)