Background Note | HBS Case Collection | May 1990

Conjoint Analysis: A Manager's Guide

by Robert J. Dolan


Presents a non-technical description of the conjoint analysis methodology. Discusses the process by which such a study is done and cites areas of application.

Keywords: Marketing; Mathematical Methods; Forecasting and Prediction;


Dolan, Robert J. "Conjoint Analysis: A Manager's Guide." Harvard Business School Background Note 590-059, May 1990.