Publications
Publications
- May 1990
- HBS Case Collection
PepsiCo and Madonna
By: John A. Quelch
Abstract
In 1989, PepsiCo withdrew an advertising campaign featuring Madonna following complaints from religious groups regarding the content of a Madonna video.
Keywords
Ethics; Religion; Advertising Campaigns; Brands and Branding; Food and Beverage Industry; United States
Citation
Quelch, John A. "PepsiCo and Madonna." Harvard Business School Case 590-038, May 1990.