Article | Harvard Management Update

Beyond the Carrot and the Stick: New Alternatives for Influencing Customer Behavior

by Frances X. Frei

Keywords: Motivation and Incentives; Customers; Behavior; Power and Influence;

Citation:

Frei, Frances X. "Beyond the Carrot and the Stick: New Alternatives for Influencing Customer Behavior." Harvard Management Update 8, no. 3 (March 2003).