| HBS Case Collection
(Revised from original 1990 version)
Carter Automotive Group
The Carter Automotive Group is a Southern California automobile dealer group. The head of the group is assessing whether his current and unique marketing strategy should be modified in light of changing competitive conditions.
Keywords: Marketing Strategy;
Salmon, Walter J. "Carter Automotive Group." Harvard Business School Case 590-011, October 1993. (Revised from original February 1990 version.)