Publications
Publications
- February 1990 (Revised October 1993)
- HBS Case Collection
Carter Automotive Group
By: Walter J. Salmon
Abstract
The Carter Automotive Group is a Southern California automobile dealer group. The head of the group is assessing whether his current and unique marketing strategy should be modified in light of changing competitive conditions.
Keywords
Citation
Salmon, Walter J. "Carter Automotive Group." Harvard Business School Case 590-011, February 1990. (Revised October 1993.)