| HBS Case Collection
(Revised October 1993)
Carter Automotive Group
The Carter Automotive Group is a Southern California automobile dealer group. The head of the group is assessing whether his current and unique marketing strategy should be modified in light of changing competitive conditions.
Keywords: Marketing Strategy;
Salmon, Walter J. "Carter Automotive Group." Harvard Business School Case 590-011, February 1990. (Revised October 1993.)