Case | HBS Case Collection | February 1990 (Revised October 1993)

Carter Automotive Group

by Walter J. Salmon


The Carter Automotive Group is a Southern California automobile dealer group. The head of the group is assessing whether his current and unique marketing strategy should be modified in light of changing competitive conditions.

Keywords: Marketing Strategy; Change; Competition; Auto Industry; Retail Industry; California;


Salmon, Walter J. "Carter Automotive Group." Harvard Business School Case 590-011, February 1990. (Revised October 1993.)