Article | International Journal of Research in Marketing

Organizational Culture, Market Orientation, Innovativeness and Firm Performance: An International Research Odyssey

by Rohit Deshpandé and John U. Farley

Keywords: Markets; Innovation and Invention; Organizational Culture; Performance; Business Ventures; Research;

Citation:

Deshpandé, Rohit, and John U. Farley. "Organizational Culture, Market Orientation, Innovativeness and Firm Performance: An International Research Odyssey." International Journal of Research in Marketing 21, no. 1 (March 2004): 3–22.