Case | HBS Case Collection | April 1989

News and No Comment at Emery Air Freight

by Stephen A. Greyser and Norman Klein

Abstract

A reporter from a regional newspaper examines several major news stories that address significant recent developments at Emery Air Freight. His concerns invite discussion of the implications of Emery's apparent "no comment" policy and other factors that can lead to negative press coverage of company news.

Keywords: Reputation; Newspapers; Communication Strategy; Shipping Industry;

Citation:

Greyser, Stephen A., and Norman Klein. "News and No Comment at Emery Air Freight." Harvard Business School Case 589-104, April 1989.