Case | HBS Case Collection | October 1988

Beef Industry Council: ""Beef--Real Food for Real People"" Campaign

by Stephen A. Greyser

Keywords: Advertising Campaigns; Animal-Based Agribusiness; Agriculture and Agribusiness Industry; Food and Beverage Industry;

Citation:

Greyser, Stephen A. Beef Industry Council: ""Beef--Real Food for Real People"" Campaign. Harvard Business School Case 589-059, October 1988.