Case | HBS Case Collection | October 1988

National Pork Producers Council: ""Pork--The Other White Meat"" Campaign

by Stephen A. Greyser

Keywords: Advertising Campaigns; Food; Food and Beverage Industry;

Citation:

Greyser, Stephen A. National Pork Producers Council: ""Pork--The Other White Meat"" Campaign. Harvard Business School Case 589-055, October 1988.