Case | HBS Case Collection | June 1988 (Revised May 1989)

Primerica Corp. (A): How American Can Discovered Primerica

by Stephen A. Greyser and Norman Klein

Keywords: Financial Services Industry;

Citation:

Greyser, Stephen A., and Norman Klein. "Primerica Corp. (A): How American Can Discovered Primerica." Harvard Business School Case 588-066, June 1988. (Revised May 1989.)