| HBS Case Collection
(Revised from original version)
The New Intimacy
Describes how close relationships with customers require close interfunctional and interdivisional coordination. Explains where the closest vendor/customer relationships arise and how they stress internal coordination. Also enumerates and briefly describes the way in which interfunctional coordination can be achieved.
Keywords: Customer Focus and Relationships;
Shapiro, Benson P. "The New Intimacy." Harvard Business School Background Note 587-121, January 1990. (Revised from original April 1987 version.)