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Case
| HBS Case Collection
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1987
(Revised from original version)
Hewlett-Packard: Manufacturing Productivity Division (B)
by
Benson P. Shapiro and Lawrence B. Levine
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Abstract
Asks where in the Hewlett-Packard (HP) network of groups and sectors the Manufacturing Productivity Division should be placed. Provides a great deal of background regarding marketing, sales, and engineering at HP. It is thus possible to expand and broaden the discussion of the integration of the sales, marketing, and engineering functions at the division, group, sector, and corporate levels.
Keywords: Business Divisions;
Marketing;
Production;
Networks;
Sales;
Expansion;
Manufacturing Industry;