Case | HBS Case Collection | December 1986 (Revised December 1987)

Hewlett-Packard: Manufacturing Productivity Division (B)

by Benson P. Shapiro and Lawrence B. Levine

Abstract

Asks where in the Hewlett-Packard (HP) network of groups and sectors the Manufacturing Productivity Division should be placed. Provides a great deal of background regarding marketing, sales, and engineering at HP. It is thus possible to expand and broaden the discussion of the integration of the sales, marketing, and engineering functions at the division, group, sector, and corporate levels.

Keywords: Business Divisions; Marketing; Production; Networks; Sales; Expansion; Manufacturing Industry;

Citation:

Shapiro, Benson P., and Lawrence B. Levine. "Hewlett-Packard: Manufacturing Productivity Division (B)." Harvard Business School Case 587-102, December 1986. (Revised December 1987.)