| HBS Case Collection
(Revised from original version)
Hewlett-Packard: Manufacturing Productivity Division (A)
In late summer 1986, the management of the Manufacturing Productivity Division (MPD) of Hewlett-Packard (HP) was in the process of making major market selection and product policy decisions. MPD is a small division which develops and markets manufacturing productivity software (materials management, MRP, etc.). The product policy decisions included degree of product customization and choice of operating systems (UNIX or not?). The relationship between the marketing and research and development functions is a major issue.
Keywords: Business Divisions;
Market Entry and Exit;
Research and Development;