Article | Harvard Business Review | January/February 1989

'Decide How the Company Will Grow...' Comments on The Case of the Expensive Expansion

by Timothy A. Luehrman

Keywords: Growth and Development; Business Ventures; Expansion; Cost;

Citation:

Luehrman, Timothy A. "'Decide How the Company Will Grow...' Comments on The Case of the Expensive Expansion." Harvard Business Review 67, no. 1 (January/February 1989): 8–9.