Case | HBS Case Collection | September 1984

Henkel Corp.: International Sealants Brand SISTA (B)

by Robert J. Dolan

Abstract

Describes the outcome of implementation of the standardized plan described in Henkel (A).

Keywords: Marketing Strategy; Globalization; Expansion; Profit; Conflict Management; Outcome or Result; Consumer Products Industry; Construction Industry; Europe; West Germany;

Citation:

Dolan, Robert J. "Henkel Corp.: International Sealants Brand SISTA (B)." Harvard Business School Case 585-100, September 1984.