Article | Harvard Business Review | April 2005

How Strategists Really Think: Tapping the Power of Analogy

by G. Gavetti and Jan W. Rivkin

Keywords: Cognition and Thinking; Power and Influence;

Citation:

Gavetti, G., and Jan W. Rivkin. "How Strategists Really Think: Tapping the Power of Analogy." Harvard Business Review 83, no. 4 (April 2005): 54–63.