More from the Author

• Case | HBS Case Collection | 2009 (Revised from original 2008 version)

  The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues

  Frank V. Cespedes, Christopher H. Lovelock and Laura Winig

  The marketing director of a new minor-league baseball team must design, conduct, and then interpret survey research to determine optimal ticket pricing that will yield large attendance figures and contribute to the owner's goal of breaking even in the first year of play. The pricing assignment becomes more challenging when other variables like concessions revenue are considered. Students are asked to complete a quantitative assignment as part of case analysis, but they must grapple with less quantifiable factors as well.

  Keywords: Market research; Quantitative analysis; Consumer marketing; Pricing strategy;

  Citation:

  Cespedes, Frank V., Christopher H. Lovelock, and Laura Winig. "The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues." Harvard Business School Brief Case 082-510, May 2009. (Revised from original July 2008 version.)

  CiteView DetailsPurchase

  Related

• Teaching Note | HBS Case Collection | 2009 (Revised from original 2008 version)

  The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues (Brief Case)

  Frank V. Cespedes, Christopher H. Lovelock and Laura Winig

  Teaching Note for 2510

  Keywords: Market research; Quantitative analysis; Consumer marketing; Pricing strategy;

  Citation:

  Cespedes, Frank V., Christopher H. Lovelock, and Laura Winig. "The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues (Brief Case)." Harvard Business School Teaching Note 082-511, May 2009. (Revised from original July 2008 version.)

  CiteView DetailsPurchase

  Related

• Background Note | HBS Case Collection | 2009 (Revised from original 2005 version)

  Principles of Pricing

  Robert J. Dolan and John T. Gourville

  Presents the basic principles of pricing, including value pricing, price sensitivity, and price customization/discrimination. A rewritten version of an earlier note.

  Keywords: Price; Marketing Strategy; Value;

  Citation:

  Dolan, Robert J., and John T. Gourville. "Principles of Pricing." Harvard Business School Background Note 506-021, April 2009. (Revised from original September 2005 version.)

  CiteView DetailsPurchase

  Related