Article | Strategic Management Journal | August 2005

Strategy-Making in Novel and Complex Worlds: The Power of Analogy

by Giovanni Gavetti, Daniel A. Levinthal and Jan W. Rivkin

Keywords: Strategy; Power and Influence; Complexity;

Citation:

Gavetti, Giovanni, Daniel A. Levinthal, and Jan W. Rivkin. "Strategy-Making in Novel and Complex Worlds: The Power of Analogy." Strategic Management Journal 26, no. 8 (August 2005): 691–712.