Background Note | HBS Case Collection | September 1984

Marketing Research: An Overview of Research Methods

by Robert J. Dolan

Abstract

Broadly describes the scope of marketing research, and describes experiments, non-survey methods, and internal data.

Keywords: Marketing Strategy; Mathematical Methods;

Citation:

Dolan, Robert J. "Marketing Research: An Overview of Research Methods." Harvard Business School Background Note 585-039, September 1984.