Background Note | HBS Case Collection | May 1984 (Revised September 1986)

Basic Quantitative Analysis for Marketing

by Robert J. Dolan


Shows how to calculate and use the break-even volume in marketing decision making.

Keywords: Marketing Strategy; Mathematical Methods;


Dolan, Robert J. "Basic Quantitative Analysis for Marketing." Harvard Business School Background Note 584-149, May 1984. (Revised September 1986.)