| HBS Case Collection
(Revised from original version)
The Marketing Process
Describes and explains the marketing process and its six phases: implementation, programming, allocating and budgeting, analysis and research, marketing planning, strategy formulation, and monitoring and auditing.
Shapiro, Benson P. "The Marketing Process." Harvard Business School Background Note 584-146, July 1985. (Revised from original June 1984 version.)