Case | HBS Case Collection | May 1984 (Revised August 1987)

Raymond Mushroom Corp.

by Benson P. Shapiro


In April 1984 Deborah Raymond, president of Raymond Mushrooms was deciding whether or not to raise prices on Raymond canned mushrooms in conjunction with an advertising promotional program to build consumer preference.

Keywords: Product Positioning; Advertising; Decisions; Price; Management Teams; Food and Beverage Industry;


Shapiro, Benson P. "Raymond Mushroom Corp." Harvard Business School Case 584-093, May 1984. (Revised August 1987.)