Chapter | The Global Market: Developing a Strategy to Manage Across Borders | 2004

Globalization of Retailing

by Rajiv Lal, David E. Bell and Walter J. Salmon

Keywords: Globalized Markets and Industries; Retail Industry;

Citation:

Lal, Rajiv, David E. Bell, and Walter J. Salmon. "Globalization of Retailing." In The Global Market: Developing a Strategy to Manage Across Borders, edited by John A. Quelch and Rohit Deshpandé. San Francisco, CA: Jossey-Bass, 2004.