Book | 2005

Renewing Unilever: Transformation and Tradition

by G. Jones

Abstract

This book examines the history of Unilever over the last half century. Managing such a firm in the era of globalization posed enormous challenges. The book covers the company's strategies and provides compelling evidence of its decision-making, marketing, brand management, innovation, acquisition stratgeies, corporate culture, and human resource management. The book is translated into Chinese, Dutch, and Turkish, and is currently being translated into Japanese.

Keywords: History; Decision Making; Organizational Culture; Globalization; Transformation; Human Resources; Business Strategy; Brands and Branding; Innovation and Invention; Consumer Products Industry;

Citation:

Jones, G. Renewing Unilever: Transformation and Tradition. Oxford: Oxford University Press, 2005.