Case | HBS Case Collection | February 1982 (Revised August 1987)

Hoover: Multinational Product Planning

by Robert D. Buzzell and Benson P. Shapiro

Keywords: Product Marketing; Global Strategy; Multinational Firms and Management;

Citation:

Buzzell, Robert D., and Benson P. Shapiro. "Hoover: Multinational Product Planning." Harvard Business School Case 582-102, February 1982. (Revised August 1987.)