Case | HBS Case Collection | 1985 (Revised from original version)

Computer Retailing at Macy's California

by Hirotaka Takeuchi

Keywords: Technological Innovation; Marketing; Retail Industry; California;

Citation:

Takeuchi, Hirotaka. "Computer Retailing at Macy's California." Harvard Business School Case 582-079, October 1985. (Revised from original December 1981 version.)