Case | HBS Case Collection | December 1981 (Revised October 1985)

Computer Retailing at Macy's California

by Hirotaka Takeuchi

Keywords: Technological Innovation; Marketing; Retail Industry; California;

Citation:

Takeuchi, Hirotaka. "Computer Retailing at Macy's California." Harvard Business School Case 582-079, December 1981. (Revised October 1985.)