Article | California Management Review | fall 2004
by John T. Gourville and V. Kasturi Rangan
Keywords: Marketing; Relationships; Value;
Citation:
Gourville, John T., and V. Kasturi Rangan. "Valuing the Cause Marketing Relationship." California Management Review 47, no. 1 (fall 2004): 38–57.
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Supplement | HBS Case Collection | 2013 (Revised from original 2013 version)
Equitas Microfinance (C): Advent of Regulation
V.G. Narayanan, V. Kasturi Rangan and Vidhya Muthuram
Keywords: business model; for-profit firms; Micro Finance; growth and development strategy; corporate social responsibility and impact; Social Enterprise; India;
Case | HBS Case Collection | 2013 (Revised from original 2010 version)
Bridge International Academies: A School in a Box
V. Kasturi Rangan and Katharine Lee
Keywords: Business Model; Education; Growth and Development; Franchise Ownership; Strategic Planning; Problems and Challenges; Social Enterprise; Segmentation; Education Industry; Africa; Kenya;
Equitas Microfinance: The Fastest-Growing MFI on the Planet
V.G. Narayanan and V. Kasturi Rangan
Keywords: Business Model; For-Profit Firms; Microfinance; Growth and Development Strategy; Corporate Social Responsibility and Impact; Social Enterprise; Financial Services Industry; India;