Case | HBS Case Collection | May 1981 (Revised August 1984)

Dayton-Hudson Corp. vs. R.H. Macy: A Case Study in Contrasting Strategies

by Walter J. Salmon

Keywords: Strategy; Marketing Strategy; Retail Industry;

Citation:

Salmon, Walter J. "Dayton-Hudson Corp. vs. R.H. Macy: A Case Study in Contrasting Strategies." Harvard Business School Case 581-152, May 1981. (Revised August 1984.)