Working Paper | HBS Working Paper Series | 2004

Monarchies as Corporate Brands

by John M.T. Balmer, Stephen A. Greyser and Mats Urde

Citation:

Balmer, John M.T., Stephen A. Greyser, and Mats Urde. "Monarchies as Corporate Brands." Harvard Business School Working Paper, No. 05-002, August 2004.