Case | HBS Case Collection | December 1980 (Revised April 1981)

General Electric Co.: Appliance Division Advertising

by Stephen A. Greyser

Keywords: Advertising; Marketing; Strategy; Manufacturing Industry; Consumer Products Industry;

Citation:

Greyser, Stephen A. "General Electric Co.: Appliance Division Advertising." Harvard Business School Case 581-095, December 1980. (Revised April 1981.)