Supplement | HBS Case Collection | September 1980 (Revised October 1983)

AT&T -- Long Lines Department National Account Selling (D)

by Thomas V. Bonoma and Benson P. Shapiro

Keywords: Marketing; Telecommunications Industry;

Citation:

Bonoma, Thomas V., and Benson P. Shapiro. "AT&T -- Long Lines Department National Account Selling (D)." Harvard Business School Supplement 581-034, September 1980. (Revised October 1983.)