Supplement | HBS Case Collection | September 1980 (Revised July 1981)

AT&T -- Long Lines Department National Account Selling (C)

by Thomas V. Bonoma and Benson P. Shapiro

Keywords: Marketing; Telecommunications Industry;

Citation:

Bonoma, Thomas V., and Benson P. Shapiro. "AT&T -- Long Lines Department National Account Selling (C)." Harvard Business School Supplement 581-033, September 1980. (Revised July 1981.)