Background Note | HBS Case Collection | 1987 (Revised from original version)

Strategic Issues in Distribution

by Hirotaka Takeuchi

Abstract

Provides students with an in-depth understanding of the channel decision from the manufacturer's point of view. The two issues addressed in the note are selection of channel design and channel management.

Keywords: Distribution Channels; Strategy;

Citation:

Takeuchi, Hirotaka. "Strategic Issues in Distribution." Harvard Business School Background Note 581-026, February 1987. (Revised from original September 1980 version.)