Background Note | HBS Case Collection | September 1980 (Revised February 1987)

Strategic Issues in Distribution

by Hirotaka Takeuchi


Provides students with an in-depth understanding of the channel decision from the manufacturer's point of view. The two issues addressed in the note are selection of channel design and channel management.

Keywords: Distribution Channels; Strategy;


Takeuchi, Hirotaka. "Strategic Issues in Distribution." Harvard Business School Background Note 581-026, September 1980. (Revised February 1987.)