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Background Note
| HBS Case Collection
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1987
(Revised from original version)
Strategic Issues in Distribution
by
Hirotaka Takeuchi
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Abstract
Provides students with an in-depth understanding of the channel decision from the manufacturer's point of view. The two issues addressed in the note are selection of channel design and channel management.
Keywords: Distribution Channels;
Strategy;
Citation:
Takeuchi, Hirotaka. "Strategic Issues in Distribution." Harvard Business School Background Note 581-026, February 1987. (Revised from original September 1980 version.)