Case | HBS Case Collection | May 1980 (Revised September 1985)

AT&T Long Lines: Marketing Telemarketing (A)

by Benson P. Shapiro

Keywords: Marketing Communications; Telecommunications Industry;

Citation:

Shapiro, Benson P. "AT&T Long Lines: Marketing Telemarketing (A)." Harvard Business School Case 580-145, May 1980. (Revised September 1985.)