Case | HBS Case Collection | January 1980 (Revised August 1985)

Cumberland Metal Industries: Engineered Products Division--1980

by Benson P. Shapiro

Abstract

Cumberland Metal Industries has developed a new product to help contractors drive piles faster. They are trying to decide how to price it. Provides substantial information on the industry, competition, etc. Students must decide what factors are relevant in making an industrial pricing decision. Decisions must also be made about promotion and distribution channels. Software for this case is available (9-589-528).

Keywords: Price; Information; Marketing Channels; Distribution Channels; Product Development; Consumer Products Industry;

Citation:

Shapiro, Benson P. "Cumberland Metal Industries: Engineered Products Division--1980." Harvard Business School Case 580-104, January 1980. (Revised August 1985.)