Case | HBS Case Collection | October 1979 (Revised April 1980)

Dunkin' Donuts (D): New Product Introduction

by Hirotaka Takeuchi

Keywords: Product Marketing; Product Launch; Food and Beverage Industry;

Citation:

Takeuchi, Hirotaka. "Dunkin' Donuts (D): New Product Introduction." Harvard Business School Case 580-038, October 1979. (Revised April 1980.)