Case | HBS Case Collection | January 1978 (Revised April 1994)

Ocean Spray Cranberries, Inc.: Crangrape Advertising and Promotion

by Stephen A. Greyser

Keywords: Advertising; Marketing; Strategy; Food and Beverage Industry;

Citation:

Greyser, Stephen A. "Ocean Spray Cranberries, Inc.: Crangrape Advertising and Promotion." Harvard Business School Case 578-133, January 1978. (Revised April 1994.)